Another On The List: Mrs. Butterworth's To Face Complete Brand And Packaging Review
The popular pancake syrup brand Mrs. Butterworth’s, which is known for its motherly woman-shaped bottle, will be going through a “complete brand and packaging review,” according to the brand’s spokesperson.
On Wednesday, a spokesperson from Conagra Brands announced their plans for the pancake syrup’s branding. The review comes following other similar brands’ move to change and update their brandings. This sudden fad to change brandings, logos, and models for brands are brought about by the continuing Black Lives Matter movement led by staunch leftists and ANTIFA.
Conagra Brand’s Communications Manager Dan Skinner told Forbes that they understand that the brand’s action plays a vital role in “eliminating racial bias.” That’s why they have decided to begin a complete brand and packaging review on Mrs. Butterworth’s.
“We stand in solidarity with our Black and Brown communities. and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values,” read the brand’s statement. They also added that they will be part of the solution to “progress toward change.”
Earlier this week, Aunt Jemima and Uncle Ben’s have also announced that they will be changing the logos of their long-standing brands to remove “racism” in store shelves in America. Riché Richardson, an associate professor at Cornell University, said that Aunt Jemima is an image “that harkens back to the antebellum plantation…Aunt Jemima is that kind of stereotype is premised on this idea of Black inferiority and otherness.”
However, not everyone liked the brands’ decisions. People have voiced their opinions on social media. One user said, “I don’t know why this has to be said, but not one black person you know is offended by Aunt Jemima or Uncle Ben. As a kid, I was just happy to see someone black on packaging.”
I don’t know why this has to be said, but not one black person you know is offended by Aunt Jemima or Uncle Ben. As a kid, I was just happy to see someone black on packaging.— El Consigliere (@KennyKingPb2) June 19, 2020
Stop fixing things that aren’t broke and calling it progressive.
Another wrote that the removal of Uncle Ben and Aunt Jemima doesn’t really do anything to “increase the economic or social prosperity of our community.”
Black people are really celebrating the removal of Aunt Jemima and Uncle Ben as if that will increase the economic or social prosperity of our community.— Zeke 🇺🇸 (@flippedhatnupe) June 19, 2020
Charlie Kirk of Trump Students asked if “is it really all about black lives?” when it seems like the left cares more about pancake syrups and rice logos.
When the left cares more about Aunt Jemima and Uncle Ben than Captain David Dorn and Patrick Underwood—two black officers killed in the line of duty—ask yourself, “is it really all about black lives?”— Charlie Kirk (@charliekirk11) June 19, 2020
All of this noise about brand changing came soon after BLM rioters vandalized and destroyed Confederate statues and monuments across the country. Statues of Christopher Columbus and the founding fathers were beheaded, covered in spray paint, and pushed down rivers and streets.
Trump Jr. also shared his sentiments regarding the current issues, saying that the establishment media just wants to cover for the left and Sleepy Joe Biden, pretending that everything is all just about Confederate symbols when the truth is, these radicals won’t be happy until they remove and change everything in our history.
The media wants to cover for the left and @joebiden and pretend this is all just about Confederate monuments, but the truth is these Democrat radicals won’t be happy until they tear down everything associated with our history and founding. https://t.co/uP6K0hpark— Donald Trump Jr. (@DonaldJTrumpJr) June 19, 2020