As more than 100 million Americans tuned in to last Sunday’s Super Bowl, politicians used this as an opportunity to appeal to voters. One of which was former New York mayor Michael Bloomberg who advocated for gun control. Unfortunately, even a $10 million ad, could not buy political support—not even from Democrats.

The ad featured the story of 20-year-old George Kemp, an aspiring NFL player who was killed during a fatal shooting. However, the ad failed to mention that it was Kemp who started a fight when he called someone in his neighborhood. The story was published on September 27, 2013, as the Houston Chronicle. It was reported that Kemp pulled into Richmond Texas and called a man in the neighborhood, challenging him for a fight.

n fact, Bloomberg’s ad failed to mention what advocates against gun-control had been lobbying for—self-defense.

An NRA member also responded, “Mike Bloomberg is a white billionaire who has no place in telling me how I can defend myself or my loved ones.”

The NRA also released an anti-Bloomberg ad. “NRA members don’t like hypocritical NYC billionaires. You want to know how real Americans feel, Bloomberg? Watch this! Your $10M #SuperBowl ad won’t beat the American spirit. You want to take our guns, go ahead and try. We will fight for our freedom. #SuperBowlLIV #GAOS2020,” the post read.

Breitbart News also reported that a top Democrat strategist also reacted against Bloomberg’s ad. “Bloomberg acts like he’s the only one doing something on the issue. But the movement is a lot bigger than him. He needs to wake up and realize that mothers have been going to funerals and fighting back a lot longer than he’s been buying ads on TV and calling himself the leader of a movement,” Breitbart reported.

In another ad, Bloomberg also mocked Trump as he said: “That’s true, but he was the only bidder and running a golf course is the only job I would hire him for,” as the ad made the President a laughing stock.

As Kyle Smith, from the National Review, wrote “It’s fatuous for Bloomberg or anyone else to essentially take the position that he should be elected based on a passionate hostility to guns rather than any specific policy proposal. Guns are an emotional issue, and Bloomberg is exploiting emotions here, not making a rational case for this or that regulation. (The ad also falsely states that 2,900 children die from gun violence every year; the shooting victim described in the spot, while young, was not a child, and the actual number is about half of that.)

It seemed that the presidential nominee is going all-in for his campaign. As Fox News reported that as last week, the millionaire had already spent $258 million to run his ad.

However, Mike Bloomberg’s $10 million dollars ads might have more to do with trying to put down the president rather than the advocating against gun control. “The biggest point is getting under Trump’s skin,” Michael Frazier, a spokesman for the Bloomberg campaign, told the New York Times.